Multimodal analysis workshop: Follow-up and next steps

Assistant Professor Damiana Gibbons of Appalachian State University analyzes a documentary film called Stranger with a Camera (2000) by Elizabeth Barrett.
Multimodal transcript by Professor Damiana Gibbons (see source below)

Thank you to everyone who attended the multimodal analysis workshop last week and to the Media and Social Change Lab and the Center for Multiple Languages and Literacies for sponsoring it.

Your questions and perspectives contributed both to a discussion that touched on many important points about multimodality, culture, communications, and analysis of related data and to a lively work session of mode identification and mapping.

Based on feedback from attendees, there will be a follow-up workshop on creating multimodal transcripts of your data. More information will follow, and let MASCLab know if you have any ideas or suggestions.

Let’s continue the conversation as we build a community of practice around multimodal analysis at TC (and beyond). Please leave questions and comments below.

Following are links to resources I mentioned during the workshop, plus a couple more I thought could also be useful:


  1. Camtasia ($99 for Mac, $299 for Windows, from TechSmith):  Screen recording and video editing software
  2. ELAN (Free, from Max Planck Institute for Psycholinguistics): “ELAN is a professional tool for the creation of complex annotations on video and audio resources.”
  3. InqScribe ($39 for active students with coupon, from Inquirium): Transcription software for video and audio with ability to hotlink timestamps from transcription to source file
  4. IShowU Studio ($79, Mac only, from ShinyWhiteBox)
    “Easy screen recording & editing on your Mac: that’s the core idea.”
  5. Jing (Free, from TechSmith): Screencapture still images or screen record videos up to 5 minutes in length, saves as Flash file (.swf)
  6. NVivo 10 (Free for Teachers College CU communities, from QSR International): Qualitative data management software


  1. Damiana Gibbons: “Rural Places Meet Media Literacy: Representing Truth and Self in Rural Social Space.” from Journal on Images and Culture of the VASA Project
  2. Transcription Bank: Deborah Swinglehurst / MODE: Multimodal Methodologies
    from Swinglehurst, D., Roberts, C., & Greenhalgh, T. (2011). Opening up the “black box” of the electronic patient record: A linguistic ethnographic study in general practice. Communication and Medicine,  8 (1), 3-15.
  3. Transcription Bank: Myrrh Domingo / MODE: Multimodal Methodologies
    from Domingo, M. (2011). Analyzing layering in textual design: a multimodal approach for examining cultural, linguistic, and social migrations in digital video. International Journal of Social Research Methodology, 14: 3, 219-230.


  1. Syllabus: Notes from an Accidental Professor – Lynda Barry (2014)
  2. The Routledge Handbook of Multimodal Analysis (paperback) – Carey Jewitt (Editor) (2009)

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